Wild & Wholesome
An organic and sustainability-focused pet brand
1.0 A fresh take on Wild & Wholesome
Logo
Wild & Wholesome, opening in spring 2025, is a locally owned pet store dedicated to providing exclusively organic products for pets. Founded by lifelong pet enthusiasts Sarah and Jake, the store aims to transform the shopping experience by prioritizing sustainable, high-quality nutrition.
Offering a carefully curated selection of organic pet foods, eco-friendly toys, and grooming supplies, Wild & Wholesome caters to health-conscious pet owners seeking natural alternatives free from artificial additives. Committed to transparency and education, Sarah and Jake empower customers to make informed choices, ensuring pets receive the healthiest options available.
2.0 Objective
This project aims to create a distinctive packaging design that embodies the brand’s organic, health-focused values while engaging the target audience. The design will serve as a storytelling tool, ensuring versatility across retail, social media, ads, and branded merchandise for a cohesive brand presence.
Layout Options
As more pet owners seek brands that prioritize their pets’ well-being and natural ingredients, this new brand design will create a warm, approachable identity that highlights its premium, organic offerings. With a modern, clean, and minimalistic aesthetic, Wild & Wholesome will differentiate itself on shelves.
3.0 Moodboard
4.0 Process
Logo
5.0 Final Design
Plant element
I began by considering the atmosphere I wanted the brand to convey, experimenting with a round and bubbly font for the logo to reflect a playful and approachable tone. I also knew I wanted to incorporate bright, vibrant colors into the brand’s identity, so during this process, I used red to better capture and explore the overall vibe I aimed to create.
Here, I explored various design options for the box packaging. With feedback from class critiques and guidance from my professor, the design was refined and finalized.
Logo and wordmark
